BUILDING STRONGER BRANDS BY GETTING INSIDE THE CONSUMER MIND™

Competitive Brand Strategy powered by Human Understanding

QRi Consulting helps organisations around the world understand what truly drives their Customers, turning deep Human Insight into stronger Brand, Communication and Product Strategies.

For over 35 years, we have gone beyond understanding what Customers think and do to uncover why, revealing the deeper motivations, emotions and behaviours that influence choice.

Our distinctive approach combines Consumer Psychology, Sociology and Brand Archaeology with a clear understanding of our Clients’ Business Objectives, transforming Human Understanding into actionable recommendations that create competitive advantage and business success.

Qualitative Depth. Quantitative Precision

Our pioneering QualiQuant® methodology combines the richness and depth of Qualitative Research with the precision of Quantitative measurement, enhanced by AI.

This enables us to explore and measure the rational and emotional drivers behind behaviour, giving our Clients a deeper, more measurable understanding of their Customers and greater confidence in the decisions they make.

International Experience. Proven Expertise

As an independent Strategic Insight Consultancy, based in London and working internationally, we have extensive experience across Country & Destination Branding, Luxury, Automotive, Retail, FMCG, Leisure & Lifestyle, Health & Wellbeing and Digital Technology.

We bring together Human Understanding, Strategic Thinking and Research Innovation to help our Clients build stronger, more distinctive and more competitive Brands.