QRi Consulting are specialists in in-depth Qualitative research and pioneers of QualiQuant®, helping brands understand not just what consumers think, but why they think it.

With over 30 years of experience in consumer psychology-based research, we uncover the deeper motivations, emotions, and subconscious drivers that influence behaviour. By getting Inside the Consumer Mind™, we provide the insights organisations need to build stronger brands, create meaningful connections, and make better business decisions.

Qualitative research is at the heart of everything we do. Using advanced projective techniques and innovative methodologies, including our ECGs® (Extended Creativity Groups), we reveal the emotions and motivations that consumers often cannot articulate directly.

Our pioneering QualiQuant® approach combines the richness of qualitative insight with the precision of quantitative measurement. This unique methodology enables brands to explore and quantify emotional responses, providing a deeper, measurable understanding of consumer behaviour and the factors that drive choice.

We have delivered actionable insights across sectors including automotive, destination branding, FMCG, leisure and lifestyle, health and wellbeing, luxury, and technology.

As proud sponsors of the ESOMAR Best Qualitative Paper – Peter Cooper Excellence Award, we remain committed to advancing qualitative research excellence and innovation.

At QRi Consulting, we turn consumer understanding into business success.